List all for each section (including URLs & associated names)
Use similarweb.com to:
What keywords are they typing into Google?
Use buzzsumo.com to:
Use Google Search Operators with keywords on google.com & collect top 5 for each below:
Facebook DETAILED TARGETING suggestion
Who are they?
What are they actively researching or planning? (Use Google Ads Audience Planner within a new campaign)
What life events are they facing?
What business category name does your business fit into?