Experts Agency Onboarding Form
Establishing Communication
In this section we'll be going over communication preferences and what will be most effective for everyone.
First Name
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Last Name
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Email
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Your Team Email Addresses
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Access & Tracking
In this section we will require a few details in order to move forward.
Location: https://business.facebook.com/home
Please Add Your Business Manager ID Number Below
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"If you want to run Search or Google Ads, What is your Google Ad ID? Otherwise, answer N/A"
Branding & Assets
Provide A Google Drive Link With ALL Marketing Assets We Can Use (This Link Can Continue To Be Updated).
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Please Provide a Link To Your Top Performing Creative(s)
Any Other Brand Preferences We Should Be Aware Of? (Example a Branding Styleguide or Brand Rulebook)
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Social Media & Online Real Estate
Provide Your Social Links Below
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Do You Have a Branding Video That Describes Your Company and Your Vision?
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What is the name of the main offer we will be advertising?
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Provide ALL Links to the Funnel (Landing Page, Order Page, Upsells, Downsells, Thank You Page, Application etc)
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(Optional - Offer 2) What is the name of the second offer we will be advertising?
(Optional - Offer 2) Provide ALL Links to the Funnel (Landing Page, Order Page, Upsells, Downsells, Thank You Page, Application etc)
(Optional - Offer 3) What is the name of the third offer we will be advertising?
(Optional - Offer 3) Provide ALL Links to the Funnel (Landing Page, Order Page, Upsells, Downsells, Thank You Page, Application etc)
Explain Your Offer In Full. Explain: What you do | What you offer as a product and/or service | The Niche | What is talked about in the VSL, Book, Webinar | What do you fulfill on and How do you fulfill on that promise
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Your Top Competitor's Website and Facebook Fan Page
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Ideal Customer Avatar
What Does Your Ideal Customer Look Like?
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What Are They Interested In?
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Where Do They Spend Their Money?
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What Does Your Ideal Customer Dislike?
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What Are Things They Don't Associate With?
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What Makes Them Not A Good Fit For Your Product/Service?
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What are the 3 most common objections that your prospects have on sales calls?
Account Health
Have Any Of Your Previous Or Current Facebook Advertising Accounts Been Disabled For Policy Violations?
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Yes
No
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If You've Had Issues With Policy, What Is The Most Common Policy Violation You've Encountered?
Targets & KPI's
What Is Your Monthly Campaign Budget?
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What is the highest priority metric for this campaign?
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What are your current KPI Costs? What are your targets for those KPI's?
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Target Monthly Spend Goals?
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What was your top 3 best performing months in the last year and what was the KPI costs each month?
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What is the KPI cost per month for the most recent 3 months?
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List any changes made in the front-end funnel in the past year and how did that affect your KPI's? (ie. Changed webinar hosting software, change the funnel flow, change hosting)
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