Free Marketing Check-Up

Full Name *

Organization *

Website *

Email *

Phone *

Address (Optional but may help us analyze local info)

Street Address

Address line 2

City *

State *

Postal code *

Country *

Year established *

Describe your practice *

How much of an investment in marketing do you think it will take over the next 12 months to take your practice to the next level? (this total includes advertising, PR, consulting, direct mail, etc) *

Strategy Before Tactics

Strategy and tactics must go hand in hand in order for a practice to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War

Describe your ideal patient in detail. *

Describe the core point of differentiation for your practice vs. others in your same field. *

List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis). *

Educational Content Builds Trust

People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.

So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.

Web Presence

The web just keeps gaining significance in the world of small businesses and it’s no longer enough to think about your website as your web strategy.

Marketing today means building a great deal of your thinking around a total web presence.

Lead Generation and Sales

Generally speaking there is no one magic way to generate a tons of leads. Granted, for some practices there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.

Describe your lead conversion (sales) process. *

Keeping Score

Building your practice momentum usually comes down to understanding these variables and working on improving them: 1) % of leads converted 2) Average $ amount per patient/transaction 3) Average number of transactions with each patient 4) Cost to generate a patient 5) Number of New Patients and 6) Marketing Return on Investment

Do you have and use a marketing plan? *

Do you have and use a marketing calendar? *

Describe your greatest marketing challenge right now. *

Check all that apply- I foresee making changes to our marketing in the next year because: *

We want to increase revenue

We want to attract more new patients

We want to take a systematic approach to marketing

We want to introduce a new product or service to the market

We want to enter a new market

None of the above

How did you first hear about Dental Marketing Heroes? *