Question 1/20: Header contains a captivating headline with a unique value proposition

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 2/20: Call-to-action buttons stand out with a contrast color

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 3/20: Trust icons are above the fold and at the footer (e.g. client or media logos)

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 4/20: The problems the product/service solves are clear

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 5/20: Contains an explanation of how the product/service works

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 6/20: Contains a clear list of benefits, broken down into bullet points

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 7/20: Headlines are big enough to make it easy to understand the copy by skimming through the page

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 8/20: Clear call-to-action above the fold

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 9/20: Secondary call-to-action in the top right corner

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 10/20: All images and graphics have a high quality (no cheezy stock images)

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 11/20: Multiple call-to-action buttons are visible, action-focused and stand out throughout the page

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 12/20: Highlights competitive advantage to handle objections

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 13/20: Testimonials are trustworthy and include name, photo, title, and business affiliation

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 14/20: Highlights success stories or case studies

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 15/20: Design elements and copy do not feel cramped or cluttered (enough whitespace)

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 16/20: The explainer video is easily visible

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 17/20: Homepage finishes with clear call-to-action that moves them to the next step of the customer journey

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 18/20: The font is big enough to make the content easy to read

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 19/20: Includes a chat widget for any potential questions.

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that

Question 20/20: All pages are optimized for SEO (e.g. URL, body text, images, title tag, meta description)

Absolutely, our website has that

I think we are doing OK

Honestly, we could do a better job

Our website doesn’t have that