These are creating your "ideal members" that we go out there and find more of! Think of your current members, who do you have that you think "it'd be great if we had another 100 [insert members name]" -> and model it based on them. Or it may be some data on your best segment of members. We need a MALE and a FEMALE Avatar

Really dig deep here. Think about their deep pain. The more we know about these people, the better our numbers will be.

Really dig deep here. Think about their deep pain. The more we know about these people, the better our numbers will be.