What type of business are you operating?
High-Ticket Service (Consultancy, Law Firm, Development Shop, Engineering Firm, Marketing Agency, Or Similar)
Information Product (Fitness, Trading, Marketing, Sales, Investing)
SaaS (Software as a Service)
Brick & Mortar - Location Specific Business or Retail
I'm Starting And Need Help Coming Up With My Offer
How Big Is Your Team?
What is the price of your solution per year? or what is a customer worth to you annually?
I'm starting and need help coming up with my solution and product
What is your current average yearly revenue? (We will need this info to properly assess your situation.)
Prefer Not To Answer At This Point
How are you currently selling your product or service?
I'm doing all the sales myself over the phone or in person
I have a few sales people (less than 3)
I have a large sales team
I'm using a video sales letter or sales page to sell (no sales people)
I'm not doing any sales and I'm trying to figure this part out
My business is consumer E-commerce
What is your revenue goal in the next 6 or 12 months?
$100k - Looking to validate my business model and bring in my first paying customers ASAP.
$1M - We have a few paying customers and positive case studies.
We need to validate a channel and hit at least $1M per month before we scale it up.
$5M - We need to standardize our sales process and ramp it up
$10M - We need to optimize our sales team and structure to quickly and safely scale
How long is your sales cycle? (Meaning how long does it take for your prospect to turn from a lead to a sale)
2 Months - 6 Months
6 Months +
I haven't closed any yet so I don't know
How urgent is this problem?
10/10 - If I don't figure this out soon, bad things will happen.
8/10 - I know It's important, but I'm already doing well, so I'm just going to take my time. If I like you, and think you can create value, I'm game.
5/10 - We are winners, and we are already winning. I want to work with more winners. If I think you are a winner, I'm working with you.
1-5/10 - Really just curious. Not that urgent...
How soon can you get started if we present a valid solution to you and solve your problem?
This month, for sure.
Hmm, maybe in 2-3 months?
How are you currently getting your leads & traffic?
Outbound Prospecting (Cold Email, Cold Call, Social Messages)
Facebook/LinkedIn/Youtube/Google Paid Advertising
Organic Content (Posting On Youtube, Facebook, Instagram, Blog)
Search Engine Optimization
Channel Partners/Referral Partners/Affiliates
Customer Referrals/Word of Mouth
TV Commercials/Radio Spots
In your opinion, what is preventing you from hitting your revenue goal?
We are unable to get outbound sales working and profitable.
We are unable to get paid advertising acquisition working and profitable - we just wasted our money...
Our closing process is a mess. No standardization at all. It's driving me nuts...
We can't flood a calendar with appointments to save our life right now.
I hired a marketer or agency, but our qualified lead flow is weak.
Deals are taking way too long to close.
Our customer churn rate is starting to scare me a little.
I don't know if what i'm doing is right. There are so many moving parts. I'm spinning my wheels and burning money. If someone could validate that I'm on the right track, that would relieve a ton of anxiety.
We are doing fine, but we are competitive and are always seeking the edge. My team and I must stay educated and on top. We will do whatever it takes to win.
I need mentorship and guidance. I'm sick of trying to learn this stuff on my own. My environment conditions are not ideal for success and I want to be around folks who are killing it.
Let's talk financial resources for a second (this is to make the best use of your time on the call)
I'm willing and I able to invest financial and time resources into solving this problem ASAP, if of course you provide me a legitimate solution.
We don't have the bucks but I can get them if I need to. I'm able to invest my time and I'm able to find the financial resources to solve this problem if you can provide a legitimate solution.
I can't afford to engage anyone for help at the moment, I'd like to get more information so when I accumulate more cash or credit, I can work with you.
How did you find us?
Facebook Ads/Instagram Ads
Organic Search/Google Ads
Cold Email/Linkedin Outreach
Youtube Ads/Youtube Content
Linkedin Ads/LinkedIn Content
In a quick sentence or two, tell us what piqued your interest about Variance Marketing? What asset did you consume that showed you that we were the real deal? What ad did you see or who contacted you from our team? (if applicable)
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